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Thursday September 10, 2009 11:32 am

The Secret to Proenza Schouler is Disagreement




Posted by Robin Paulson Categories: Fashion Designers, News, Sales, Women,

Jack McCollough and Lazaro Hernandez of Proenza SchoulerDespite their fabulous creations, you wouldn’t know that designers Jack McCollough and Lazaro Hernandez butted heads frequently.

In their defense, Hernandez explained, “It’s part of the creative process—the dialogue.”

Their collection that’s to be shown next week at Milk, for instance, gave the pair quite a challenge. “There was a lot; it’s been a tricky collection,” McCollough said. “We’re doing new things. Like color. But color’s really subjective,” Hernandez finished.

Here’s a taste of what goes on between the two:
McCollough: A color you like I might despise.
Hernandez: Everyone sees color differently.
McCollough: If he likes red and I like blue, we wind up doing purple.
Hernandez: We do a lot of gray, because he likes black and I like white.
McCollough: I don’t really like white, actually.
Hernandez: I don’t really like black, either.

Either way, whatever they’re doing seems to be steadily working: “Things are definitely picking up from the low of last year. But stores still aren’t buying as much,” Hernandez said.

Read More | The Cut

Gallery: The Secret to Proenza Schouler is Disagreement

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