While perfume sales may not be up there for some celebs, fashion designers like Marc Jacobs and Dolce & Gabbana seem to fare better. Not surprisingly, Jimmy Choo has released its own fragrance, with its co-founder and Chief Creative Officer, Tamara Mellon, taking over modeling duties.

"We've transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us... Fragrance is such an important accessory for women -- I think it will have a very broad reach. Our customer is every woman," Mellon explained.

Mellon worked closely with fashion photographers Inez van Lamsweerde and Vinoodh Matadin for the campaign (pictured above).

"We wanted something that reflected what was in the bottle, something empowering but also sensual and soft," Mellon said.

It's no doubt that Mellon looks amazing in the ad (well, below her neck, anyway), but it appears as if her chest -- rather than the perfume bottle -- is the focus of the ad.

Is it enough to make you shell out $95 at Saks Fifth Avenue for the scent?