Although Barneys was in hot water over racial profiling allegations several months ago, the high-end retailer is making strides in the LGBTQ community with their latest ad campaign, which features trans* models.

The series - shot in black and white by famed photographer Bruce Weber - features 17 models (some professional models, while others are students, activists, and musicians) dressed in designer duds and situated among their family members. Titled “Brothers, Sisters, Sons & Daughters," the images will be accompanied by interviews with the models sharing their personal stories regarding their lives as trans* people. “I hope that my photographs and films of these 17 new friends, who are transgender men and women, convey the respect I have for them and how I stand in awe of their courage to face the world,” Weber said.

“Great progress has been made in regards to the lesbian, gay and bisexual community. Unfortunately, the struggle for transgender equality continues. In the end, it is our hope that that we can make a difference through this campaign," creative director Dennis Freedman said in a statement.

On February 11, Barneys New York will donate 10% of its profits to the National Center for Transgender Equality and the LGBT Community Center - organizations with which Barneys partnered for this campaign.