First she was baring her curves and womanly figure—now Kim Kardashian is baring her natural complexion to prove that she’s just as beautiful without the glam.

The 29 year-old reality star bravely shed her makeup for an all-natural Life & Style shoot. “Make-up is fun, but it’s just another accessory. I’m happy with myself, and this is who I am. As much as it’s fun to glam up, the most important thing is to be comfortable in your own skin - with or without make-up,” she told the magazine.

While I’m thinking this may be the ticket she needs to win over furious Justin Bieber or PETA fans, she looks amazing without the makeup.

“Make-up just enhances beauty. It makes you look more rested and even-toned. I use it to give my whole face a little more color since it’s so pale in comparison to my body,” she said.

Let’s hope she keeps up this positive role model attitude!