Khloe Kardashian sought out a new look for the new year by transforming her brunette locks to red.

"So far I love it! It’s fun! Different. And I have never been red before so why not? I wanted to stand out for a little bit," Khloe said.

While I'm not sure if her red hair is enough to stand out against her sister Kim's cornrows, the look is very fresh on her -- a little color is nice during these winter months. It also, obviously, gives her upcoming reality show something to talk about.

"This is the time for Khloe. She is starting her own show with her husband, Lamar, and this is separate from Keeping Up [With the Kardashians], so we thought, perfect!" said her hairstylist Clyde Haygood.

Most importantly, does she get the husband seal of approval from Lamar Odom? "Lamar said for me to go redder -- he loves it!"