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Wednesday November 25, 2009 2:10 am

First Look: Derek Lam Spring/Summer ‘10 Campaign

Derek Lam Spring/Summer '10

Model Ginta Lapina seems to be fashion designer Derek Lam’s muse as of late—first was her runway appearance for his Spring/Summer ‘10 collection, then she showed up on his arm to the CFDA/Vogue Fashion Fund Awards last week. Now it would appear as if she’s starring in the ad campaign for the aforementioned range!

“We went back to the beach, but it’s a dreamy world of cream-colored sand, highlighted by pops of color from vibrant clothing and accessories,” Creative Director Doug Lloyd said of the photo shoot.

Shot by Solve Sundsbo at Pier 59 Studio in New York, Lapina looks perfect strewn across the sandy beach in Lam’s fun polka dot print; her updo and make-up further accent the modern take on the 60’s-esque line. If only we, too, could be staring into the dreamy eyes of her onlooker!

Read More | Fab Sugar

Gallery: First Look: Derek Lam Spring/Summer '10 Campaign

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