Apparently it’s a rite of passage in the music industry to bottle up a scent and slap one’s name on it these days. Fergie is the latest of the celebrities to do so, having teamed up with Avon to produce her fragrance called Outspoken.

“From my music to my wardrobe, my style is all about speaking up and making a statement. Outspoken definitely turns heads, but it also lets your true personality shine through.”

Although the product won’t hit stores until September, the Black Eyed Peas singer has released some teaser promotional images to prompt fans’ anticipation. Can anyone resist an ad like that?