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Thursday October 22, 2009 2:24 am
Viacom Purchases Ninja Turtles For $60 Million
Someone break the pizza out—we’re having a party with the Teenage Mutant Ninja Turtles!
Media conglomerate Viacom (which owns Nickelodeon, MTV, Paramount) recently purchased the rights to the crime-fighting crew for a cool $60 million. Previously owned by Mirage Studios and 4Kids Networks, $10 million of the payment went to terminating the rights 4Kids currently has, which was set to naturally expire in 2012 (because Viacom doesn’t quite have the patience to wait three more years).
Inking the expensive deal comes 25 years after creators Peter Laird and Kevin Eastman (Mirage Studios) self-published the very first TMNT comic. Cowabunga!
To justify the price tag, Viacom plans for an upcoming 2012 film, as well as an accompanying CGI television series. Oh those businessmen—they’re so savvy.
Read More | Bleeding Cool
- Related Tags:
- business deal, kevin eastman, mirage studios, peter laird, sidefeatured, teenage mutant ninja turtles, tmnt, viacom
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