Leave it to Marvel to branch out into yet another pop culture obsession (I mean, they had me hooked with Marvel Zombies): fashion. This time, they’ve actually appointed a nontraditional, real life hero, Project Runway‘s Tim Gunn.

Ridding the world of fashion crimes in real life, Gunn lends his likeness to Marvel‘s limited series Models, Inc. in the first issue of the series, “Loaded Gunn.”

And boy is he thrilled:

“Isn’t it just utterly and totally surreal? This is one of those make-a-wish things that could never happen… There are lots of debates about how much it looks like me. I said, ‘Gentleman, this is your business. This is not what I do. I do not even want to remotely weigh in on it or micromanage it.’”

With a little help from Iron Man, Gunn comes to the rescue when a special superhero museum is attacked.

So who is Gunn’s favorite, stylish superhero? Batman. “[He’s] the most debonair of superheroes. He’s sort of the James Bond of superheroes.”

With his love of comic books, Gunn doesn’t completely rule out the idea of having a comic book theme on the reality show: “You never know. I think it would be wonderful to do.”