Kanye West has bought a personalized car for Kim Kardashian's mother.

The 35-year-old rapper is said to be determined to impress Kris Jenner, who is also his girlfriend's manager, and has bombarded her with gifts including the $200,000 Bentley in a bid to gain her approval.

Kris is said to have been unhappy with Kim's public romance having advised her to keep her personal life out of the spotlight following the breakdown of her marriage to Kris Humphries.

"Kanye's trying really hard to get Kim's family on side. Kim's mum asked her to keep all her relationships out of the public eye following her disastrous 72-day wedding farce with estranged husband Kris Humphries. She was disappointed her daughter went public with new boyfriend Kanye. Kayne's agreed to appear in upcoming episodes of Keeping Up With the Kardashians on E! and is laying it on thick to make her mum like him. He's been bombarding her with gifts like vintage bottles of wine, bouquets of flowers, jewellery and has now the expensive car. It's really bling. Kayne's arranging to have Kris's initials sewn into the upholstery, it also has a Swarovski Crystal gear knob," a source said.

While Kris is impressed by the car, she has told the couple it will take more than gifts for her to give their relationship the seal of approval. "Kris is very grateful, she loves bling, but has told Kim that Kanye's money can't buy her approval," the source said.

Kris isn't the only person to be given a new car. Kim has splashed out $750,000 on a Lamborghini Aventador LP 700-4 for the "Stronger" hitmaker as a 35th birthday present. However, Kanye - who celebrated his birthday on Friday - has not been able to get behind the wheel yet as he is currently touring Europe with Jay-Z.