Kanye West has been giving Kim Kardashian fashion advice. The 34-year-old rapper thinks his 31-year-old girlfriend needs to take her image in a new direction according to an insider.

"Kanye has been having chats with Kim about her style. He thinks she should be more like him, edgy with her choices. He keeps saying she should 'evolve' as a fashion icon," a source told The Sun.

The Keeping Up With The Kardashians star helped run a clothing boutique with her sisters Kourtney Kardashian and Khloe Kardashian as well as her mother Kris Jenner before finding fame. The have since created a successful apparel line named Kardashian Kollection.

Her musician partner, however, thinks Kim needs to be more adventurous with the image she puts out in the public eye. "Kanye says she plays it safe too much so has been trying to pick outfits for her to wear and encourage her to be more daring," the source added.