The media exploded today when it was announced that future Princess Kate Middleton has picked a designer for her wedding gown, possibly the most important dress of this century. A British newspaper announced that Middleton chose the Alexander McQueen fashion house, specifically creative director Sarah Burton, to design the gown.

But, the fashion house says it isn’t true. Burton and the CEO of the company have denied the story. And yet, that doesn’t necessarily mean it is.

It’s believed that any designer commissioned for the royal dress will be bound to utmost secrecy, so the vehement denials could be part of a cover-up. Details of the royal wedding have been ravenously reported, but there are some points Prince William and fiance Kate clearly would rather keep to themselves.