Tori Spelling says there’s no feud between she and mother Candy Spelling, the widow to Aaron and the matriarch of the Spelling clan. But their little back-and-forth game with the press seems to suggest there’s certainly something brewing, and some of it’s called damn good PR.

Could it possibly be a coincidence that Tori’s new book, which came out this week, also comes right on the heels of a well-publicized press battle between mom and offspring? First, Candy Spelling spoke in an interview with People about her off-again relationship with daughter Tori, saying she’d been cut out of the family.

Tori Spelling fired back in her own interview with People, saying there’s no feud and no friction between herself and her mother. She neatly put the ball in Candy’s court, saying “if she would love to see her grandchildren, she should really make an effort to reach out and see them.”

“I, in no way, cut her off,” Tori was firm on this issue. Candy Spelling’s recent, highly public, plea would again seem to suggest otherwise.

In a public letter beginning “Dear Tori,” Candy writes: “You haven’t responded to my emails, phone calls and text messages.” The letter is even now highly featured on Candy’s Web site for all, and Tori, to see.

“With your book coming out tomorrow, the war of words will escalate. That’s not what I want.” Candy states in the letter, adding, “I want us to be a family.”

“I’d love to work it out the way all families try to resolve issues. In private,” the letter reads. “But, as I wrote in my book, I was a celebrity by marriage, then a celebrity by motherhood. That means that my life is public.” Notice how she managed to mention her own book in the letter?

“I don’t want a reunion via a talk show or to speak through the press. I want a relationship with you and my grandchildren.” The fact that Tori Spelling and Candy Spelling have been currently speaking through the press notwithstanding.

The letter is signed “I am hopeful. Love, Mom.”