Yahoo! has begun the rollout of their Yahoo! Publisher service, offering a $5000 prize to the site which most creatively implements the new service, namely Y!Q. Y!Q allows site visitors to perform a contextual search in relation to the content that is displayed on the current page. For example, if I was at a site reading about the latest version of the Apple PowerBook and used the Yahoo! Publisher contextual search, it would display the most relevant search results at that moment in time regarding the new PowerBook. To me, it looks similar to Vibrant Media’s IntelliTXT ads, which I actually don’t mind too much.

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