Danny Sullivan is the Editor-in-Chief of Search Engine Land, here to talk about search. He talks about how we used to get info. That would be the library, friends, family, and encyclopedia (which weren’t written by everyone.) The search revolution started the information retrieval revolution, and the change from that is still underestimated. In 2000, a “Consumer Daily Question Study” was conducted, 74 people recorded all questions they sought answers to, and the majority of respondents used search engines to find the answer to their questions. Search engines were at 32%, while libraries were just 3%.

Today, 58% of people use the internet if they need an answer, while 53% turn to a professional.

Danny brought up a question - if you need the phone number of the Edgewater hotel next door, how would you find it? Most in audience would search Google, one or two would call 411, and less would use the Yellow Pages. 49% of internet users search every day. That is up 30% from 2006. Jumping off the web, location apps on the iPhone is also search, GPS is search, TV is search. These are all different ways that we are able to use search.

As more becomes searchable, and as serch becomes more used, we get collisions between real life and online life.

US Navy building in San Diego that no one really saw from the air until now, thanks to Google Maps. $600,000 will be spent to reshape the building due to concerns.

Google StreetView has some conflicts as well. There are positives and negatives, and Danny gives examples of both.

So what is the balance? Do we let anyone remove anything from Google and other search engines?

Danny is now calling people in the audience, whose phone numbers he pulled off of search. He then asked them about different things in their life that he was able to find using the Internet. Things like Amazon, Flickr, Google, microblogs, etc. It’s a valid point to show that you can get a lot of information about someone by just using Google. Aside from “personal” info on web, searches we make are personal. What about the issue where Viacom demanded all the searches done on YouTube in history from Google? Location apps are cool, though now more people know your location. Does Apple know all the places you go by way of your iPhone? Is there even a way to “clear” this data?

The conundrum now is that more is being made searchable, more people are searching and we’ve hardly figured out the issues.