President Barack Obama has had a Twitter account for a while now, which many think was influential in getting him elected. With the election season coming up once more, Obama sent a call yesterday morning inviting people to install a Facebook app on their profiles called "Commit to Vote Challenge". The app itself is also more than just an ad. In typical social fashion, it allows you to "compete with my friends to inspire the most commitments". This is perhaps the first time a head of state has recognized the popularity of the social networks to a point where they create actual apps, in order to push their messages and invite people to participate in the vote.

Regardless of political allegiance, this is an interesting step forward, with this kind of embrace of online social sites. This is only a first step, and I wouldn't be surprised if in the coming years, we could easily see iPhone apps, online forums, and so on.