I have previously stated that I believe it is important for anyone running a business on the Internet to at least become familiar with the basic aspects of web design and HTML. Of course, if you have concentrated your knowledge on the business side of things and aren’t prepared to learn a programming language in order to come up with a dynamite web design, there are those who will happily offer you their services to do it for you. In fact, the $50 per hour or so you may spend could very well pay off nicely in other areas of the business. As an example, most web designers that I know will also do images. This means you can have one person work on your entire branding model - with your input and feedback, of course. This allows you to have complete synergy between your website, business cards, letterhead, brochures, and any other branded materials you may want to use. Another thing you may consider is having a designer create your logo along with a color scheme and web page template. All you would need to do is input the actual text and images into the site, but you would have your logo done and a template which you could use whenever you want to add a new page/section to your website.

While $50 an hour (which can be low) sounds like a bit much, more than likely you will be able to get a great end result that you will stick with - and build your company around - for many years. My advice would just be to make sure you have an active role in the creative process, and do not settle for a finished product that you are not happy with. Be certain that the design laid out meets your needs, as well as the needs of your target audience.