There is no way around it, everyone will tell you that search engine optimization is important. I think it is true to different degrees depending in the type of web site you are running. If you are doing a content driven site, then it is my belief that the best SEO you can do is write good content, and update frequently. Of course, there are plenty of legitimate internet business ventures out there that have very little content - say, a sales site. This eBook actually has some really good information in it and provides nice tips on different things any webmaster can do to make their site a bit more visible to the online world.

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