When visitors hit your website, your hope is that they will do something. Whether that something is purchasing a product, clicking on an ad, or filling out a form, there is an action - or conversion - that you hope will take place. This is your bookmark for success. Many web publishers do not pay enough attention to their landing pages to ensure that they are optimized for whatever action they hope takes place.

Even after a customer has decided to accept your offer, the conversion can be lost. Any flaw in site functionality and usability can cause you to lose the conversion, so ensure your privacy information is posted and there are no hiccups in form processing.

The following article lists 11 things you can do to make sure that when your visitors hit your page, they have a higher chance of doing what you want them to do.

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