Richard Branson and Virgin have released Project, which is now available in the App Store for iPad devices running the latest version of iOS. Managing to beat News Corp and their upcoming periodical The Daily, Virgin promotes their magazine as "a revolutionary multimedia magazine built specially for your iPad – packed with international culture, entertainment, design, business and travel." While the app itself is free, each magazine will cost you $2.99, and comes out once a month.

The magazine itself looks similar to other magazines available for the iPad, with multiple navigation options that take advantage of the device, although it includes more multimedia components. Each section starts with a video presentation, there's interactive images, sounds, and other little extras. Note that the magazine also has ads in it. Techcrunch made a video overview for it which shows it off pretty well. The app does come with a preview by itself, so check it out in the App Store.