So, you know how magicians never wanna let the cat out of the bag and reveal how their tricks work? Well, there’s an awesome iPhone app called iForce which turns out to be a fun magic trick. The problem, though, is that it is so good that magicians purchase it and then rate the app with one star in the App Store. It isn’t because they don’t like it, as their actual comments are nothing but glowing—they rate it one star so that people think the app sucks, and therefore won’t buy it, and therefore won’t know how it works when a magician uses it on them. Yeah, sneaky, we know.

Here’s the thing though—someone took the time to write the app and submit it to the App Store for purchase. These magicians are not only enjoying the app, and it obviously gives them a chance to seem cooler than they are, but they are limiting the income potential of the guy who wrote it, all in the name of selfishness. Since they’ve been at this, the app has dropped from having 5 stars to now having 3.4, and as such, sales have dropped sharply. This is as pathetic as when companies try to find their competitors in the App Store and give them bad ratings just to people will buy their apps instead.

If you wanna check out a cool app, give iForce a shot - it’s $2.99. If you like it, how about helping out the creator, Grigor Rostami, by giving him a good review? You can see a demo of the app up top.