General Hospital’s Heart Disease Awareness Effort Strikes an Awkward Note
Posted by Jacci Lewis Categories: Daytime, Drama, Talk Shows, ABC, General Hospital, Editorial,
OK, I know it is for a good cause and all but I couldn’t help feeling a bit icky yesterday when one of the characters on ABC’s General Hospital mentioned a brand name product he liked: Campbell’s V8 Fusion drink.
This not-so-subtle plug was a result of ABC teaming up with Campbell’s Soup Company and the American Heart Association’s “Go Red for Women” effort to raise awareness about the dangers of heart disease in women. The February-long effort spans ABC’s entire daypart including heart disease related topics on The View and as ABC’s press release states “cause-related marketing” on ABC’s Soapnet cable channel.
Some of the shows are able to weave the important public service message in fairly seamlessly. On ABC’s One Life to Live this integration of reality and storyline will culminate in a “Go Red” Valentine’s Day Ball hosted by usual enemies Dorian Lord and Viki Davidson. Viki has a history of heart disease and most soaps can’t go more than a few months without a ball storyline anyway.
ABC’s All My Children is working in the concept by having the ladies of the fictional Fusion Cosmetics host a “Go Red” Fashion Show. Not too much of a stretch there either.
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