Nike recently unveiled the new Vince Carter Nike Shox VC V basketball shoe commercial.  The commercial features some of Carter’s greatest career moments, focusing on his fantastic dunks. What is unique about this commercial use of the song Slam by rap group Onyx played in the background.  The song, which was originally released back in 1994, may now gain exposure to some of the younger basketball fans.  Other Onyx songs ended up being synonymous with street basketball, such as their 1998 hit, Shut ‘Em Down.

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