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So you are an in-the-know Internet entrepreneur, and have all the lingo down, right? Remember that major companies are starting to take notice as well. Large companies are being tuned in to the blogoshpere, and are dipping their toes into RSS. The thing is, their use and yours, for the most part, are very different. There is certainly room for everyone on the vast world of the interweb, but it’s always good to know the approach that the larger firms will likely be taking.
But corporations that want to use the web strategically to build corporate value will not just need to make radical cultural changes, they may also need to master a new vocabulary with terms such as Wikis (software that allows anyone to update and edit web pages instantly and democratically); Weblogs (online journals more commonly known as blogs); and RSS (really simple syndication) feeds, which distribute content from the Internet.
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| Wikis, Weblogs, and RSS
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I have recently been getting into RSS and studying it for all that it can be, which is a lot more than a method to syndicate blog content. As it turns out, you can use RSS to distribute audio, video, and just about any other type of media you can think of. Think of the marketing opportunities - you have a new product you want to show off; instead of just posting a blurb about it on your site, you can do a video demonstration and include the link in your blurb. Anyone subscribed to your RSS feed automatically received your commercial in their reader, TiVo-style. Or you can have a weekly audio blurb giving a general overview of the textual content you posted on your site over the past week, and it will be waiting in your subscribers iTunes program when they get home. Companies like FedEx are even allowing customers to track packages via RSS, eliminating the need to visit their website for that information. Check out this article from for more RSS marketing information.
Read More | Marketing Studies
If Forrester’s is correct - and they usually are - it appears that 64% of U.S. advertisers are willing to would advertise on blogs. While that is an excellent piece of news, get this: 57% of these advertisers are also interested in buying RSS ad space. With the recent release of Google AdSense For Feeds coupled with this news, it appears that RSS is ready to take the jump into the realm of profitability.
Read More | ZDNet
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Google AdSense has truly become the love of the Internet as far as monetizing a website goes. It is simple to apply for, and incorporate into any website. With a bit of tweaking, you can instantly add hundreds, if not thousands of dollars to your revenue using this tool. Recently Google has moved AdSense For Feeds into beta. This product is simply used to place Google AdSense ads into your RSS feed, providing an easy way to monetize RSS. A few larger blogs have been accepted into the beta program, including Weblogs, Inc. and Lockergnome. Google requires that a site have at least 100 RSS subscribers in order to be accepted into the program, but they have been turning down sites which have many times more than that minimum requirement. If you have an RSS feed and an AdSense account, you can apply for AdSense For Feeds.
Read More | AdSense For Feeds
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