Game Companies Plant Advertising

Product placement is no longer restricted to movies and TV sitcoms. Pay attention as you zoom past the Pontiac billboard next time you play “Need for Speed: Carbon.” As new cars become available, the image changes. The devices are also featured in “Project Gotham Racing 3” and “Forza Motorsport 2.” Microsoft’s Massive Unit is in charge of updating in-game advertising and claims that the average age of a gamer is now 33. Amazingly, they also find that studies of the players show that 69% said they were more likely to consider purchasing a car they had seen in a game. We hope this trend doesn’t get so distracting that your gaming runs you right into one of those virtual billboards.

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