Amazon Kindle MatchBook gives paper book buyers cheap and free Kindle copies

Amazon has announced an awesome new program called Kindle MatchBook that it's set to launch in October, bringing free and cheap eBooks to buyers of paper books. Basically, if you purchase a paper book from Amazon, you can buy the digital Kindle version for $.99, $1.99, $2.99, or download it for free, depending on the book. Most interesting? It's completely retroactive, going all the way back to 1995 when Amazon launched. Any participating purchase you've ever made on Amazon is eligible, as long as it is a part of the MatchBook selection, which will launch at about 10,000 titles next month. Amazon says that there will be some big-name authors taking part:

Kindle MatchBook will launch with books from Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance, among others. In addition, Amazon Publishing will include all its titles in Kindle MatchBook.

Definitely a cool service, and one that makes Amazon an even more attractive purchasing destination when compared to Barnes & Noble and the Nook store, and Apple's iBookstore (which doesn't even sell paper books.)

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