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Box Office Breakdown:  It’s Super To Be Bad

Superbad

The Judd Apatow train is bound to hit a roadblock at some point—but for the time being, it’s full steam ahead.  Superbad opened impressively with over $30 million this weekend making it the third Apatow-related project in a row to accomplish this feat (the others being Talledega Nights and Knocked Up).  This is, of course, not taking into consideration the uber-sleeper hit The 40-Year-Old Virgin.

Meanwhile, there was nothing super about Nicole Kidman’s latest outing.  The Invasion, the latest version The Body Snatchers, scared up a dismal $5.9 million (and that’s despite Daniel Craig’s hunky presence).  But I predict a much stronger outing for these two later this year with The Golden Compass.

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Box Office Breakdown:  Audiences Not Yet Tuckered Out

Rush Hour 3

Spider-Man 3, Shrek the Third, Pirates, Ocean’s, Bourne and now Rush Hour 3.  All six three-quels premiered directly at the top of the heap this summer.

Unfortunately, a six-year gap between the second and third Rush installments may have led to what some would consider slightly disappointing receipts.  On any other occasion, a $50 weekend would be something to brag about.  But considering it pales to the $67.4 million brought in by the 2001 predecessor, it’s only worth a pat on the back.

But really, the Disappointment of the Week honor should really fall on Cuba Gooding Jr.  When you’re accepting rejected scripts from the man who played Norbit, you have to wonder where it all went wrong (two words: Chill Factor).  Sadly, Daddy Day Camp was originally slated to be a straight-to-video release but somehow tested well enough to be released in theaters.  Who knows?  Maybe Gooding can pull a Halle and go straight-from-Oscar-to-Razzie.

Click to continue reading Box Office Breakdown:  Audiences Not Yet Tuckered Out


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